Lead generation call centers everywhere are noticing increasing difficulty with calls and texts going through to consumers. Spam likely and new regulations by the FCC are contributing to phone numbers getting flagged or blocked entirely. This is making it much more complex for lead gen centers to reach their target sales.
In this article, you’ll learn about the new call blocking feature STIR/SHAKEN and what you can do about it so that you can continue to drive sales within your business.
What is the New Call Blocking Feature
STIR/SHAKEN is the newest call blocking feature creating havoc across the lead gen call center industry. This network, known as Secure Telephone Identity Revisited/Signature-Based Handling of Asserted Information Using toKENs, was designed in 2019 with the sole purpose of blocking and flagging spoofed robocalls.
According to the Federal Communications Commission (FCC), “calls traveling through interconnected phone networks would have their caller ID signed as legitimated by originating carriers and validated by other carriers before reaching consumers. STIR/SHAKEN digitally validates the handoff of phone calls passing through the complex web of networks, allowing the phone company of the consumer receiving the call to verify that a call is in fact from the number displayed on the Caller ID.”
In September 2020, the FCC implemented the Congressional direction from the Pallone-Thune Telephone Robocall Abuse Criminal Enforcement and Deterrence Act (TRACED Act).
These FCC rules required providers to implement STIR/SHAKEN in the Internet Protocol as of June 30, 2021.