CRM software was originally designed for corporations and large businesses. Eventually, small and midsize mainstream businesses came to recognize the power that a solid lead management or CRM system provides. In many cases, the complex solutions that accommodate large businesses simply do not work for smaller companies. Small business CRMs function differently and is designed to meet the unique set of needs that small companies encounter. Today many CRM products are available across a wide range of prices and functionality. When evaluating software options to simplify your business communication and lead management, here are four features that every good small business CRM should have.